
The Foresight and Governance Project at the Woodrow Wilson Center just released a great video Eco-Tour of Second Life which showcases how various groups are using virtual worlds to tackle real world environmental issues. The video is part of a larger project with the Environmental Protection Agency to explore how computer and video game technologies can be applied to environmental issues. Among the projects featured in the tour:
Eolus One, a virtual world “energy management system” that monitors and manages energy usage in real world buildings via a virtual operations center in Second Life. is reducing energy consumption in real-world buildings;
SciLands (as in, “Science Lands”), an archipelego of islands for science and technology based organizations, including the UK’s Nanotech Island and the U.S. National Oceanic and Atmospheric Administration (NOAA), whose main attraction is a 3D weather visualization map that depicts real world real time weather data.

Green Islands Project, which allows Second Life landowners to offset their virtual world energy consumption. It’s an interesting project: landowners calculate the energy used by servers to run a “sim” (aka, virtual land areas) and Green Islands Project charges owners (in Linden dollars, the in-world currency) for an equivalent quantity of renewable energy credits (RECs) which it then purchases from the Bonneville Environmental Foundation.
Etopia, an eco village showcasing real world examples of sustainable development, renewable energy, and organic living including a magnetic levitation train, a wind-solar power generation plant and an aquaculture treatment system.

Second Chance Trees is an island that allows residents to plant trees in Second Life that are then planted in real life. Eight different endangered rainforest indigenous trees can be purchased for 150 Lindens each; this triggers the planting of an identical species of tree in an endangered region in the real world.

Here’s a reason to love Mondays.
Before you check email, before youclick onthe news, before you even THINK aboutlooking atyour crackberry, geta very large latte and watch thisbreaktakingly beautiful video ofmachinma masterRob Wright (aka Robbie Dingo) recreating Van Gogh’s “Starry Night” in Second Life.?
“Watch the World(s)” is not only magical, captivating and visually stunning,it’s mindblowing - especially afterthe caffefine kicks in and you realize that what Dingo is really doing is terraforming the future.
Happy Monday.
Philips Design and Rivers Run Red, the virtual world design agency, have signed a collaboration agreement to establish a Philips Design presence within the imaginary, on-line community known as Second Life. Philips Design intends to use it’s presence in Second Life to gain feedback on innovation concepts, engage residents in co-creation and gain a deeper understanding of potential opportunities in this virtual environment. In addition to exploring this virtual world to gain insights into potential opportunities, Philips Design will have a space on Second Life where virtual concepts can be tested and residents can participate in co-design projects. In this way, Second Life users can have a greater say in the kind of colors, ergonomics, functionality and other features of products they may wish to buy in this virtual world. This will allow Philips Design to find new ways of relating to end users. Having such direct feedback can significantly enrich the design process and lead to innovative and surprising end results. This fits with the Philips Design philosophy that design should be based around people and grounded in research. It also corresponds to Philips Design’s firm belief that the future of design lies in the co-creation of products. ?This sort of foresighting is extremely powerful,” says Stefano Marzano, Chief Executive Officer of Philips Design. “As the only things that actually exist within Second Life are ideas, it provides us with a real opportunity to better understand the dynamics of intangible value. In addition, value created in this virtual world can also be transferred to the real world. ?
Philips’ move is another example of real world companies moving into virtual worlds to capitalize on the real opportunities virtual worlds offer.