Perhaps it’s the constant ringing you hear - in your pocket, on your hip, in the car.  Or the fact that even a cursory look at the local mall or a city street seems to indicate that humans have mysteriously developed a new appendage, one complete with a dial tone.  Or maybe it’s the haunting realization that the way to your teenage daughter’s heart appears to be through an iPhone.  You may not have heard, but your surely intuit, that the world recently reached a tipping point. There is now one cellphone for every two people on the planet.

The mobile phone has been hailed as the fastest global diffusion of any technology in human history.  As with any technology of this magnitude and reach, what follows is revolution - social revolution, to be exact. From fish farmers in India to mobile financing in Africa, the ability of the mobile phone to effect social change is one of the most exciting and important stories being written today.  This week’s Friday Five highlights just a few examples of the growing trend of “mobile activism.”  

Texting for Social Change - FrontlineSMS

In many developing countries mobile phones are not only far more ubiquitous than computers and landlines, in many cases they are the only means of communication.  Organizations such as NGOs rely on tools like text messaging to reach out to the communities they work with. FrontlineSMS is a text messaging system that allows a user with a laptop and a GSM mobile phone the ability to send a large number of text (SMS) messages; because it depends on cellular networks instead of the Internet, it will work in any country on any GSM network. In the first two years since its release, FrontlineSMS has been used by NGOs in 41 countries for a wide range of activities including monitoring elections and disease outbreaks, blood donor recruitment and the exchange of market price information for vegetable and coffee growers.

Mobile Phone Reporters - Voices of Africa

Launched in May 2007, the Voices of Africa project is creating a cadre of “mobile reporters.”  Armed with mobile phones, the reporters are known as ‘camjos’ (short for ‘camera’ and ‘journalist’) who use mobile phones to write, takes photos and makes videos about daily life in Africa on subjects they find newsworthy. Using the mobile phone as the reporting platform is critical, as many journalists don’t have access to the Internet to file their stories. According to the project site, Voices of Africa aims aims to “put Africans in a much better position to take part in discussions that have been taking place about their continent  for centuries without their knowledge and participation.”

Environmental Monitoring - MESSAGE on a Bike

This New Scientist article reports that cellphones used by bicycle couriers are monitoring air pollution in Cambridge, UK, and beaming the data back to a research lab. The project, called MESSAGE, is developing low cost sensors to provide data for the planning and management of environmental impacts in urban areas. Sensors are embedded on vehicles and people to act as “mobile, real-time environmental probes, sensing transport and non-transport related pollutants and hazards.” One very practical application: working with doctors to correlate their patient’s asthma symptoms with the air pollution around them. (thanks to Changeist for the heads up)

Mobile Acitivism = MobileActive

MobileActive is a global network of people (and their tools, projects, and resources) focused on the use of mobile phones in civil society. It’s without a doubt one of the most comprehensive and connected sites on the web documenting the use of mobile phones for activism and advocacy, featuring hundreds of examples, case studies and resources (see this Boston Globe article for a sample). Most importantly, MobileActive taps into activists around the world, connecting a community that is literally creating social change one cell phone at a time.  For anyone interested in following the emerging trend of mobile activism from the ground up, the organization’s news aggregator and del.icio.us feeds are must-reads.

“Socially Networked Consumption” - CarrotMob

What if the most important step you could take to help solve the world’s most challenging problems was to drop into the corner store on a certain week and buy a certain brand of toothbrush? This is the question posed by Carrotmob, a new non-profit that organizes consumers to make purchases that reward companies who make environmentally friendly choices.  At its initial launch Carrotmob organized 300+ people for a few hours of shopping at a local market in San Francisco. The company, K&D Market, pledged to allocate 22% of gross revenue from Carrotmobbers towards energy-saving measures. The big idea, according to founder Brent Schulkin, is to improve the world by helping companies embrace socially responsible choices, leveraging the power of “socially networked consumption”* to do so.  

*4/22/08 update: Stephanie Gerson, a student at UC Berkley, wrote to tell me that she coined the term “socially networked consumption”; while the term isn’t explained in detail on her blog (only: “peer consumption via consumer networking sites”), according to her email she’s writing a thesis on the topic.

 (MB note: The following is part of a new article I’m writing on maps of the future. As I develop the article I’ll post my research here, highlighting some of my favorite maps.)

On January 17th the following things happened:

Protesters gathered in groups and attempted to walk into the town centre; police fired live shots and tear gas canisters to disperse them.  Three protesters were seriously injured and one shot dead.

Police battled youths who set fire to roadblocks; the police shot indiscriminately, “targeting anyone on sight”; one man was shot in the stomach as he stood in front of his house.

A 13-year old boy was laid to rest next to his uncle´s house; the burial was attended by hundreds of residents who wailed and lit up bonfires.

Most likely, you didn’t hear or see these stories, except in perhaps an aggregate way: they all happened in Kenya, a result of the post-election violence which engulfed the country.  In situations such as these, the major media outlets give the world a “big picture” view of the crisis: violence, rioting, bloodshed, deaths. But the individual events, the microcosmic acts of violence, go largely unreported.  They aren’t, however, unseen.

In the days following the Kenyan crisis, a group of Kenyan bloggers from both inside and outside of the country got together and created a website to map the spread of violence.  The site, called Ushahidi, allows users to report incidents of violence (as well as peace efforts) via the web or SMS.  Incidents are verified and then uploaded to Ushahidi’s site and displayed on a geo-tagged map.   The site also features a tool that allows for a “timeline” view of events (see below). The value of the site isn’t in its archival capabilities; as Global Voice’s Ethan Zuckerman wrote in this post, the importance of Ushahidi is helping people visualize the spread of violence in real time.

Why is this important? With all of the famines, wars, floods and other crises in the world today, what good will visualizing the chaos in Kenya do?  Friend and fellow blogger Erik Hersman, one of the founders of Ushahidi, answers this question in the most eloquent way I’ve seen yet.  In this post he suggests that a digitally connected world not only grants us a front row seat to the rest of the world, but also the power to influence events and create change in a way that was impossible just a few short decades ago.  So that events that may occur thousands of miles away are in fact - quite literally - in our digital backyard.  Which makes it a lot harder to just sit back and watch.

Ushahidi is a potent example of the power of what I (and many others) call “collaborative cartography.” Rather than simply create user-generated maps of local wifi hotspots or cool coffee shops, however, maps like Ushahidi have the potential to effect change. As part of its annual conference, Netsquared is hosting a competition to identify the best mapping mashups geared toward accelerating social change. Ushahidi is in the running, as are others like the Rosetta Project. Voting is open to the public until the end of the day Friday; the top twenty will receive a share of $100k in prize money to further develop their sites.   You can support projects like Ushahidi by voting here.

Sixty years after the sale of the first Polaroid instant camera – the iconic camera that captured the imagination of a market by producing finished prints in under a minute – the Polaroid Corporation announced that later this year it will cease making instant film products.  It’s the end of era, but one that most of us probably thought ended years ago.

Science fiction writer Sir Arthur C. Clarke once famously said that “any sufficiently advanced technology is indistinguishable from magic.”  While the Polaroid camera may seem hopelessly old-fashioned today, there was a time when it did indeed seem like magic.

I was reminded of this on a trip last August to Ipuli, a rural village in central Tanzania.  Ipuli is the definition of remote: it’s 15-hour car ride from Dar es Salaam; set in the hills of the central Rift Valley it has no electricity, running water or cars.  I was in Ipuli as part of a Pop!Tech team to document a health-center project and our four-person crew came equipped with the latest hi-tech gear: video cameras, sound booms, high-end digital cameras. 

What garnered the most attention though, was my boxy little Polaroid.  Everywhere I went people followed me, eager to have their picture taken. But they were uninterested in my fancy, expensive Cannon; what they wanted was a picture from what they called the “magic camera.” With it I was able to instantly hand out prints to people, many of  whom lacking household accoutrements like mirrors, had never seen themselves before.

After the first day I was almost out of instant film. I tried to explain to the disappointed villagers the vast superiority of my digital camera: with it, I could take hundreds of pictures, not dozens!  And I could print them out, as many as I liked! And then I could post them on Flickr, and geo-tag them and…. well, you can guess how that conversation ended.  At that point my translator gave me an exasperated look and simply shook his head.

My digital camera was the epitome of high tech sophisticaton, but my Polaroid was magic - it captured a moment, and then created another, more potent one: when someone looked at the white-framed piece of film and saw their face for the very first time.  All without USB cables, electrical plugs, printers or computers.   Magic.