FringeHog Friday Five: The Women of Pop!Tech ‘08
November 7th, 2008Last year we highlighted five extraordinary women in the Pop!Tech community. Well, the idea was such a good one we decided to do it again. This week’s Friday Five looks at some of the amazing women that made Pop!Tech 2008 special.
Photo by Kris Krug
HEATHER FLEMING, Catapult Design
Some speakers use animated graphics to make their point; others rely on high-tech demos (or in the case of Kelly Dobson, repurposed home appliances). True to her spirit of ingenuity, however, Heather Fleming introduced the Pop!Tech audience to the Hippo Project with the help of a naked Barbie. Fleming, a 2008 Pop!Tech Social Innovation Fellow, told the audience that she followed what she thought was a straight-forward career path: she got a degree in engineering, dutifully worked for a design firm creating “stuff”, all the while patiently waiting for Martin Fisher to call and offer her job so she could do work that really mattered to her. She never received that call, so instead she founded Catapult Design, where she’s using her engineering expertise to solve problems for the developing world such as low-cost wind turbines and innovative cookstoves.

Photo: Sheila Kennedy
SHEILA KENNEDY, Portable Light Project
Sheila Kennedy is an architect and associate professor at the Harvard Graduate School of Design. She was a speaker Pop!Tech ‘07, where she first introduced the Portable Light Project: a non-profit initiative that’s creating new ways to deliver renewable power and light to the developing world by embedding flexible photovoltaic materials, digital electronics and solid state lighting in textiles, enabling people in the developing world to create and own energy harvesting textile blankets, bags and clothing. I had a chance to catch up with Sheila, see the latest prototype (shown above) and hear the good news: that the Portable Light project was selected as one of 25 laureates in this year’s Tech Awards sponsored by the Tech Museum of Innovation. (Side note: another one of my favorite projects, the Solar Electric Light Fund, led by two-time Pop!Tech speaker Bob Freling, is also a nominee).

Photo by Kris Krug
MARIAN BANTJES, Artist
I’m not sure how to describe Marian Bantjes. She’s a graphic designer, an artist, a typographer, a writer … maybe a better word would be a modern day “graphicographer”. The definition is fitting for one whose work defies convention, for an artistdesignergraphictypographer who brings letters to life, creating as one person described “thoughtful art and artful thought.” She left the field of graphic design because she “didn’t want to spend her life making landfill.” That’s bad news for landfills, which will most surely never see the beautiful, inspiring and provocative works she does today.

Photo by Kris Krug
SUZANNE SEGGERMAN, Games for Change
Suzanne Seggerman thinks that digital games and teenagers have a lot in common: both are just growing up and they are often misunderstood. While 97% percent of all teenagers play video games, contrary to popular belief the two most popular are puzzle and racing games - not violent games as most would assume. Seggerman is president and co-founder of Games for Change (G4C), an umbrella organization which supports individuals and organizations using digital games for social change. The website is a virtual encyclopedia of games that tackle social issues such as human rights, poverty, environment, global conflict and politics. Games like Peacemaker which challenges players create a workable solution for peace in the Middle East by becoming one of the leaders in the Israeli-Palestinian conflict, or Food Force, a game that helps players understand the challenges of dispensing emergency aid in war zones. Seggerman is steadfast in her belief that video games can change the world for the better by creating environments that teach young people to see complex social issues from multiple perspectives.
Photo by Kris Krug
PRITI RADHAKRISHNAN, I-MAK
Priti Radhakrishnan is looking for a fight. And not just any fight: the Pop!Tech Social Innovation Fellow is a patent lawyer who’s taking on some of the world’s biggest pharmaceutical companies and demanding that they make their drugs affordable to developing nations. Radhakrishnan is the co-director of I-MAK, a non-profit team of lawyers and scientists working to strengthen patent systems and encourage innovation in new medicines by challenging unsound patent systems globally. I-MAK (which stands for Initiative for Medicines, Access and Knowledge) reviews pharmaceutical patents to strengthen patent examination, and selectively exposes unmerited pharmaceutical patents - which drive up the cost of essential drugs and prevent them from ever being accessible in less developed countries for poor patients. Radhaskrishnan’s team is working to create technical analyses of 100 critical medicines and patents, which will help preempt the granting of unmerited patents, increase accountability and ultimately make lifesaving drugs more affordable.

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November 7th, 2008 at 10:09 pm
Came across your post while looking into this year Poptech! Great to Susan Seggerman talking about PeaceMaker, a great game. I was fortunate enough to meet Eric Brown and Asi Burak and help them take the concept from the classroom to the marketplace. Their latest project is playthenewsgame.com and interesting new way to learn about world issues.
I’m working with another game based company now that has a very sophisticated and fun way for kids to learn math, Apangea Learning (apangealearning.com)
These are important tools in the creation of the continual learning environment of the future, breaking the mold of high overhead, building based system we have now, where the learning divide perpetuates the social divide.
Kudos for Susan for her great efforts over the years to get people to take games seriously.