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LIFT: The best conference you’ve never heard of
January 22nd, 2008
Switzerland.
Fondue.
Chocolate.
Wicked cool people and ideas.
What’s not to love?
I go to my share of conferences (well, truth be told, more than my share) and as a result I’m turning into what could be politely described as a conference snob. It takes a bit to get me revved up for a conference these days, but one of my absolute favorites is coming up in a couple of weeks: LIFT.
Held in Geneva, Switzerland (reason for going #1), LIFT describes itself as “three day event to explore the social impact of new technologies.” What makes it different is a thoughtfully designed program and a hip but relaxed vibe (think designers and techies, minus the black turtlenecks and the awkward geekiness). Yes, there are traditional keynotes and panels, but in the spirit of user-generated content the program also features a number of workshops and “open stage talks” that are proposed and selected by LIFT attendees. Accompanying all of this is “LIFT+”, a set of artistic activities, many of which are interactive (last year included gaming, a digital orchestra and a wall-sized conference ‘book’ designed by attendees). And of course, there’s the fondue party.
Registration is here.
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