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Real Opportunities in Virtual Worlds

September 14th, 2006

1:15 Feature Story: Show Me the Money cyberone

In the future, just who will companies market toCarbon-based customers or their digital avatarsOnline virtual worlds are exploding in popularity and real-world companies are starting to take notice. From Levi’s to lattes, join Michele Bowman for a whirlwind tour of commerce, culture and ?cybershipin virtual worlds.

14:03 The Future of Philanthropy
This summer the American Cancer Society raised $40k in a virtual version of its signature fundraiser, the Relay for Life. ACS Futurist Randal Moss showcases how the American Cancer Society is using Second Life to re-invent the future of philanthropy.

17:22 The Metaverse Roadmap
Jamais Cascio gives a first-hand look at a unique initiative to map out the future of the 3D web.

24:12 Digital Digs
Places to go things to do and see on the Internet and around the world

Show Notes: Links to more information about ideas in this show.

Terra Nova

Second Life

There.com

Crocquet

Electric Sheep Company

Harvard Business Review

State of Play

 
 Virtual Worlds, Real Opportunities [26:06m]: Play Now | Play in Popup | Download

2 Responses to “Real Opportunities in Virtual Worlds”

  1. The Other Here » Blog Archive » Fringehog Podcast On “Real Opportunities in Virtual Worlds” Says:

    […] Check out the recent 30-minute episode on Real Opportunities in Virtual Worlds which includes a thoughtful overview on the virtual world space by Michelle, contributions from There.com’s Betsy Book, Electric Sheep’s Sibley Verbeck, Randal Moss from the American Cancer Society and the Second Life Relay for Life, and thoughts on the Metaverse Roadmap Project from one of my favorite futurists, Jamais Cascio. They also shout out the upcoming State of Play Conference: Building the Global Metaverse, coming up in Singapore, January 7-9. I’m double-plus excited to be speaking there, and that will be my first trip to Asia. […]

  2. Fringehog » Blog Archive » Future of Work in a Flat World Says:

    […] By 2030 going to work in a virtual world will be as common as going to work in the real world is today, probably sooner. Dr. Hunter, a law professor from Wharton specializing in virtual worlds; asserts that the globalization of services will happen in virtual worlds. He sees this as one of the most important employment trends in the 21st century. He confidently predicts that his kids (currently grade school age) will work within one or more of these virtual worlds. […]

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