![[RSS]](http://www.feedburner.com/fb/images/pub/feed-icon16x16.png){kind=small}
Avatar-Based Marketing
June 7th, 2006The June issue of Harvard Business Review online has a great piece about avatar-based marketing. there’s an overview of avatars and how they function in virtual worlds. There are also examples virtual worlds created as adverworlds such as Coke Studios, Mokitown and Stagecoach Island. What I found most interesting was the concept of avatars as shadow consumers; and the possibility that they could influence purchases in both the virtual and the real worlds. Residents of virtual worlds have the potential to provide excellent opportunities for sustained engagements with brands, but virtual worlds are not a one-size fits all market. Each virtual world has its own distinct culture an important point to keep in mind if planning a marketing campaign in virtual worlds.
In the future we’ll see more bridges between real world and virtual world businesses.
![[IMAGE OF MAP]](http://www.fringehog.com/images/map.jpg)
